Mäd is a Human-Centered Design Lab. We design and build brands, products, and services for awesome businesses.

We love high-quality work, but traditional approaches don’t let us pursue our ideas to the best of our abilities, so we built a place where we could work differently.

After all, nothing great seemed sane in the beginning. Why would you build a flying machine, put a man on the moon, or cross the ocean? Sensible people at the time thought you’d fall off the edge of the earth!

Crazy helps move the world forward.

We've been lucky to work with a wide variety of customers, from two-person startups all the way to Fortune 500 companies. We work across industries so that we can bring fresh ideas.

We value creative freedom, but at the same time understand that a process-based approach is required to ensure that we can consistently achieve the world-class results that are expected of us.

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Everything we do revolves around designing for human beings.

We understand their pain points and aspirations, and then design to ensure that the final results actually address their needs. We don't make assumptions, we get out of the office and speak with the people that will be impacted by our work.

  • Design Thinking.
  • Design Sprints.
  • User Experience Design.
  • User Interface Design.
  • Corporate Identity.
  • Corporate Websites.
  • Photography.
  • Copywriting.
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Our clients are our lifeline.

We deeply respect and value long-term collaborative partnerships that create win-win-win scenarios!

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We like to think that our work speaks for itself.

Our work has generated over $350m for our clients. We write detailed case studies for each and every project to ensure that we pass our learnings on to the next generation of Mäd hatters.

Discover Our Work.


Asking "Why" in Business, Technology, and Design.

We regularly publish in our online magazine our opinions on a wide range of topics, including our key processes and insights from working across industries.


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